additiv, a global SaaS provider to the wealth management industry, today announces the opening of a new office in Dubai as well as the appointment of a Managing Director for UAE as it seeks to expand its footprint in the Middle East.

additiv has made the decision to increase its Middle East presence in order to help local banks and asset managers capitalize on the significant change happening in wealth management. In particular, customer demand for seamless end-to-end digital wealth management is ballooning on account of demographic, behavioural and technology changes. These changes include the rise of middle-income households, wealth transfer from baby boomers to millennials, higher mobile penetration, a shift in online activities from execution-only to advisory services – not to mention the effects of the COVID-19 pandemic, which has universally sped up digital adoption.

additiv’s Hybrid Wealth Management solution is ideally suited to allow banks and asset managers to take advantage of these changes. Underpinned by the DFS orchestration platform, the solution offers content rich, seamless customer experience across all digital channels, whether self-service or advisor-led. In addition, through features such as simulations, goal-setting and instant proposals, it generates high levels of engagement that build loyalty and translate into lower cost to serve and higher revenue per customer.

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