White paper

Access the next embedded finance opportunity in APAC.

Embedded wealth in APAC is estimated to be worth US$32 billion and traditional financial players, neo/challenger banks and consumer apps are already profiting. But wealth management has been overlooked – until now.

This report, written in partnership with Microsoft, is the first to explore the embedded wealth opportunity (including market needs and use cases) in APAC.

The four key inflection points within Digital Wealth in APAC

The fintech revolution continues with Asia Pacific (APAC) leading the way. After making financial services easier to access and significantly cheaper, the focus in the coming years will be on embedding financial services into third-party channels and within existing user journeys.


Customer behavior changes into real-time, 24/7 and instant gratification expectations.


Open Finance legislation encourages data sharing among ecosystem of players.


Digital dilemma: partner with Asia’s super-apps or compete against them.


Escalating costs and declining profits due to lack of digitization.

additiv hybrid wealth management software products and solutions demo

Microsoft and additiv are partnering to combine cloud platform components – especially secure data and analytics services – with digital wealth platform functionalities and its integrated ecosystem to support embedded wealth opportunities.

additiv is here to help.

Our platform and solutions enable financial and non-financial institutions to quickly launch new wealth propositions. We enable financial institutions to deploy leading client advisory, servicing, and expert tools in wealth management.