Zurich-based additiv, a leading provider of digitalization solutions to the financial services industry, has hired Adrian Weiss, Regional Head Wealth Management Advisory APAC & EMEA at Citibank. Weiss will assume the role of General Manager APAC as of 1 February 2018. He will lead a team of sales, channel and product managers to accelerate market penetration in South East and North Asia, with a focus on additiv’s latest ‘Digital Finance-as-a-Service’ offering.

Based in Singapore, Adrian will be the driving force behind anchoring additiv’s cloud-based digital wealth offering in the market to claim a leading position akin to what the firm has achieved in Europe.